StoryTree gives the ancient art of storytelling a modern twist. Our StoryTree philosophy incorporates the seven powerful elements of story-telling to gain a better understanding of your customer and what’s important to them as they contemplate making a major life change.
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” – Native American Proverb
Through storytelling we engage our customers in an emotional journey towards a deeper understanding of their true aspirations as well as what motivates and defines them. Stories are powerful tools that can inspire action and elicit emotion; they help us make sense of things and allow us to better understand ourselves and find commonality with others.
“Facts don’t persuade, feelings do. And stories are the best way to get at those feelings.” – Tom Asacker