Creative Solutions

Not just pretty. Pretty effective.

Successful marketing and advertising is more than a slick brochure. Effective creative is informed by strong analytics and supported by key strategic insights. At Solutions Advisors, we bring creative solutions to your practical problems. Instead of cookie-cutter campaigns that attempt to speak to everyone, we develop highly targeted strategic marketing. We have the talent and resources to identify your community’s unique value proposition and key selling messages to generate eye-catching creative that drives results and revenue for your community.

Good-looking creative is nothing without a well thought-out strategy behind it. From creating a simple event flyer to developing the mobile version of your website, everything we build is squarely focused on generating new leads and building a recognizable and compelling brand for your community. Our multi-channel approach will highlight your community’s key selling messages and differentiators to engage the eyes and minds of prospective residents and influencers.

Case studies:

Creative Work Samples


How your community articulates its message to the market and prospective residents is critical to generating qualified leads. We have extensive experience in developing brand identities that put communities in a position to compete successfully within their markets. We also have a track record of creating award-winning creative that communicates key selling points clearly and effectively, improving lead generation and jump-starting sales.

Creative branding services:

  • SWOT Analysis
  • Logo development
  • Taglines & positioning statements
  • Identity materials
  • Lifestyle brochures
  • Website design and development

While there’s no magical recipe for improving your community’s occupancy level, there’s a single ingredient that all communities must have in their marketing mix — qualified leads. Without qualified leads, a senior-living community’s growth will remain flat and stagnant. Solutions Advisors has a proven track record in securing qualified leads for senior communities’ sales teams nationwide.

Lead generation capabilities:

  • Seminar, expert panel and event planning
  • Direct mail
  • Print advertising
  • Website and digital strategies
  • Social media
  • Traditional advertising (radio and TV)

Websites are a necessary tool in marketing to older adults and their adult child influencers. But just having a website isn’t enough. Sites must remain fresh and relevant, tell stories and engage the viewer. They have to work on a variety of devices, from laptops to tablets to smartphones. And you have to make sure that people can find your site in the increasingly crowded and competitive pages of search engine results.

Digital strategies take many forms – from websites to banner ads to landing pages – not to mention the behind-the-scenes search engine optimization (SEO) and pay-per-click (PPC) campaigns to get viewers to your site. Solutions Advisors can help navigate through what is vital in the digital realm while helping you present the best possible digital first impression.

Digital services:

  • Website strategy, development and programming
  • Search engine optimization
  • Pay-per-click (PPC) advertising
  • Landing page development
  • Blog generation and content development
  • Banner ads
  • E-newsletters
  • Virtual tours
  • Social networking
  • Videos/You Tube channel
  • Digital Public Relations
  • Reputation management